Dallas Web Design, Internet Marketing Services, Online Advertising, Internet Marketing Consultants
ACQUISITION
After working your marketing to gain more website traffic, the next hurdle is to persuade your site visitors to flow willingly toward a sale or alternate conversion goal.
Improving your site so it has a better acquisition or conversion rate will help you get more results from the website traffic you already have before you spend more money on getting more traffic.
This is kind of like plugging holes in a water bucket. You won't have to work at getting more water if you keep what you already have from leaking away.
What would your business look like if you were able to get a better conversion rate from the same marketing investment?
Current conversion: 1000 visitors x 2% conversion = 20 leads
Improved conversion: 1000 visitors x 5% conversion = 50 leads
Getting the prospect to take a desired action on the website or on a specific page on the website is an “acquisition”. Allowing your prospect to “connect” with you in some way, order something, request something, sign up, phone, participate, recommend, and comment are levels of acquisition. Set your acquisition goals and make it easy and pain-free for your prospect to do it. You should offer them something of value in return.
- Plan a persuasion funnel
- Know your Conversion rate
- Offer call-to-actions for each stage of your market's sales cycle
- Use tactics such as landing pages
- Measure and test different tactics
WSI specializes in helping you assess and implement the most succesfull conversion strategies for your industry and your situation. You will acquire new business by improving your online presence and internet marketing strategy.
Leverage SMART digital marketing to transform your business today.