Take the content idea from one existing article and redeploy it in unique ways to make…. 3 web pages, 9 blog posts, 1 video (syndicated), 2 FaceBook messages, 4 Forum Comments, 1 press release, 9 Tweets, 2 images (syndicated)……and so on.
Each of these content items is one more opportunity for someone to find out about you, get to your website and engage with your business. Would you rather have just the one article on your site or 30 or more digital touch points working for you?
Leverage your existing content resources as your first step in expanding your visibility online. Then keep a tickler file of other’s content, newspaper articles, magazines and random thoughts which might become good themes to develop in your own words.
Here is a simple visual of a very basic content marketing action plan:
Contact us for help with developing your own Content Repurposing and Implementation Plan. It can be small and simple or extremely aggressive and complex. We’ll help guide you based on your business goals, resources and competitive situation.
WSI can provide assistance by working with your available resources or fill in expertise where needed. Some of the functions we can provide include:
Contact us today to brainstorm some content marketing options customized to fit your needs.