Nurture customer loyalty. Your Fans will go “viral” bringing others to your register.
You know this because you’ve probably heard it a hundred times: It’s easier and less expensive to retain existing customers than it is to seek out and sell to new prospects.
Retention (loyalty) comes from happy customers…and if you’re really good, this means the best of all leads…, “word of mouth” referrals; Viral Marketing and such. Clients as marketing advocates mean $$$ to your bottom line.
But, so often, sales teams, driven in their hunt for new customers, may neglect existing customers who’ve already been identified as willing buyers. Do you have ongoing client retention systems in place? Does it provide real value that differentiates you?
You can leverage Internet and web based automation so you can nurture your current customers and make more sales with minimal effort and expense.
Foremost: Show the Love….make customers happy they chose to do business with you