Search Engine Optimization

Search Engines’ Role

If you’ve used the Internet, you know what search engines are. Google, Yahoo, Bing, and countless others are where you go to start your quest for things you want or need.

Search engines help people who are looking for something special find someone who has that special something. If you want your website to be found and considered by searchers, you’ve got to be visible. You’ve got to be found. You need SEO (search engine optimization).

What is Search Engine Optimization?

It is the art and science of getting your site “out there” in a way so that you have the best prominence and visibility for keywords that matter. It helps get you in front of those who are searching for what you offer. The search engines use hundreds of algorithms to size up a web page for placement. In the SEO process we use many factors and tactics.

Importance of Keywords

The unifying factor across all the SEO tactics are keywords. Keywords and phrases used in the appropriate ways help search engines “see” what you are talking about so they can index your pages and thus deliver them to relevant search queries.
Exhaustive keyword research and planning is critical. Think of the carpenter’s saying “measure twice, cut once”. This very important for all internet marketing. Thoughtful planning of your keyword strategy will set the path for success and avoid costly diversions.

How much does SEO cost?

Best answer is always…”it depends”. Just like if you were to ask, “how much is food” or “how much is a vacation”. It depends. The biggest factor will be how competitive is your marketplace. Where there are bigger rewards, the challenges tend to be greater. However, with expertise, our consultants can find niche opportunities to gain some results quickly whilst striving for the most competitive keyword ranking improvement.

How difficult is SEO?

The tactics for SEO are extensive or they are minimal. Each situation is different and has a unique competitive landscape to deal with. A consultant will help assess your starting point and recommend strategies that will help you get better visibility. Equally important, your consultant will talk to you about conversion of the site traffic you obtain.

Some of the SEO work will be on your website and some will be off site. Off site work builds “referral” traffic driving visits back to your main website. Some tactical efforts that contribute to a good SEO marketing plan will include:

Optimized Page URLs
Optimized Meta tags
Optimized On Page Keyword Content
Optimized Off Page Content
Optimized Image Alt and Title Tags
Optimized Header Tags
External Link building
Optimized Social Media Pages
and many more