The strategies and tactics for building a web presence in the digital age are changing every day. However, understanding the principals of a business plan is a foundation that is the core of any successful business. The young students participating in the NFTE program are fortunate to gain these real world skills even before leaving high school.
If you are an entrepreneur or business person who loves helping youth learn about business, NFTE needs you. Time and involvement is minimal but make a big difference in the success of their program.
"I’ve had the opportunity to work with the NFTE organization as a Business Plan Competition judge and am so impressed by the foundations of business being taught to these less privileged young people. I tell you the business strategy and development process they learn from the program certainly will set their path for success in business and in life. It’s an honor to help such a worthy and fun event.”
The Internet has leveled the playing field between big business and small niche businesses. There are free and low cost ways for start ups to get a web presence and market their products and services. Patricia will focus on presenting ways a student can establish their small business online and how to promote for online visibility - all on a small budget.
" addthis:title="Internet Consultant Joins NFTE in Helping Young Dallas Entrepreneurs Learn to Market a Business in the Digital Age" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Internet_Consultant_Joins_NFTE_in_Helping_Young_Dallas_Entrepreneurs_Learn_to_Market_a_Business_in_the_Digital_Age/" class="addthis_button_facebook">
" addthis:title="Internet Consultant Joins NFTE in Helping Young Dallas Entrepreneurs Learn to Market a Business in the Digital Age" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Internet_Consultant_Joins_NFTE_in_Helping_Young_Dallas_Entrepreneurs_Learn_to_Market_a_Business_in_the_Digital_Age/" class="addthis_button_twitter">
" addthis:title="Internet Consultant Joins NFTE in Helping Young Dallas Entrepreneurs Learn to Market a Business in the Digital Age" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Internet_Consultant_Joins_NFTE_in_Helping_Young_Dallas_Entrepreneurs_Learn_to_Market_a_Business_in_the_Digital_Age/" class="addthis_button_email">|
" addthis:title="'Internet Consultant Joins NFTE in Helping Young Dallas Entrepreneurs Learn to Market a Business in the Digital Age'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Internet_Consultant_Joins_NFTE_in_Helping_Young_Dallas_Entrepreneurs_Learn_to_Market_a_Business_in_the_Digital_Age/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
I hired this hamster to create my website in cabbage for $5.
Is your website a bunch of garbage (or cabbage)? The purpose of this blog is to share a smile by showing the amazingly talented hamster. SKIP TO THE END AND COMMENT ABOUT THE CUTE HAMSTER.
As far as making your website produce (make money, not “produce” as in vegtables), business owners and their Internet consultants should look at the site as a channel for communication? Lackluster web success may stem more from the plan (or lack of one) than from the price of your solution or production of it.
Reach out to a good Internet Marketing Consultant for help getting back on track. He or she knows businesses don’t really want a website, per se. It’s what a website can help you achieve that holds promise. A good digital marketing plan and knowledgeable implementation and ongoing measurement and improvement can help turn your website and online marketing into a feast of business success.
What are your priorities? Website goals might include the following:
- Visibility
- Credibility
- Leads
- Customer service
- and more
Business Goals First
If you notice these are business goals first. Not what colors or layout style you prefer. Pretty much every business large or small needs a balance of all the above results. The website, the Internet, these are vehicles, tools, leverage for achieving the business goals.
Make sure your internal and external support staff stays focused on the business focus when working digital marketing. There are a lot of “shiny objects” being pushed and peddled online and by salespeople that can get you distracted from the business focus. Your Internet Marketing Consultant will help you with affordable and fresh tactics for a better digital presence and marketing results.
Action, please…
If you like the hamster video, please comment below. I’m doing a test to see how a cute hamster video can attract comments or likes to this blog post. If you’ve read this far, it would be great to know it. We’ve opened the blog for comments. Please say something below.
PS. Consultants, do you think Google will ever get around to a “Hamster Update”? Seems Penguins and Pandas get all the attention these days. Please comment.
Reach out to a good Internet Marketing Consultant for help getting back on track. He or she knows businesses don’t really want a website, per se. It’s what a website can help you achieve that holds promise. A good digital marketing plan and knowledgeable implementation and ongoing measurement and improvement can help turn your website and online marketing into a feast of business success.
What are your priorities? Website goals might include the following:
- Visibility
- Credibility
- Leads
- Customer service
- and more
Business Goals First
If you notice these are business goals first. Not what colors or layout style you prefer. Pretty much every business large or small needs a balance of all the above results. The website, the Internet, these are vehicles, tools, leverage for achieving the business goals.
Make sure your internal and external support staff stays focused on the business focus when working digital marketing. There are a lot of “shiny objects” being pushed and peddled online and by salespeople that can get you distracted from the business focus. Your Internet Marketing Consultant will help you with affordable and fresh tactics for a better digital presence and marketing results.
Action, please…
If you like the hamster video, please comment below. I’m doing a test to see how a cute hamster video can attract comments or likes to this blog post. If you’ve read this far, it would be great to know it. We’ve opened the blog for comments. Please say something below.
PS. Consultants, do you think Google will ever get around to a “Hamster Update”? Seems Penguins and Pandas get all the attention these days. Please comment.
P.S.S The video really only cost $5.
" addthis:title="Any Hamster can Create a Website" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Any_Hamster_can_Create_a_Website/" class="addthis_button_facebook">
Reach out to a good Internet Marketing Consultant for help getting back on track. He or she knows businesses don’t really want a website, per se. It’s what a website can help you achieve that holds promise. A good digital marketing plan and knowledgeable implementation and ongoing measurement and improvement can help turn your website and online marketing into a feast of business success.
What are your priorities? Website goals might include the following:
- Visibility
- Credibility
- Leads
- Customer service
- and more
Business Goals First
If you notice these are business goals first. Not what colors or layout style you prefer. Pretty much every business large or small needs a balance of all the above results. The website, the Internet, these are vehicles, tools, leverage for achieving the business goals.
Make sure your internal and external support staff stays focused on the business focus when working digital marketing. There are a lot of “shiny objects” being pushed and peddled online and by salespeople that can get you distracted from the business focus. Your Internet Marketing Consultant will help you with affordable and fresh tactics for a better digital presence and marketing results.
Action, please…
If you like the hamster video, please comment below. I’m doing a test to see how a cute hamster video can attract comments or likes to this blog post. If you’ve read this far, it would be great to know it. We’ve opened the blog for comments. Please say something below.
PS. Consultants, do you think Google will ever get around to a “Hamster Update”? Seems Penguins and Pandas get all the attention these days. Please comment.
P.S.S The video really only cost $5.
" addthis:title="Any Hamster can Create a Website" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Any_Hamster_can_Create_a_Website/" class="addthis_button_twitter">
Reach out to a good Internet Marketing Consultant for help getting back on track. He or she knows businesses don’t really want a website, per se. It’s what a website can help you achieve that holds promise. A good digital marketing plan and knowledgeable implementation and ongoing measurement and improvement can help turn your website and online marketing into a feast of business success.
What are your priorities? Website goals might include the following:
- Visibility
- Credibility
- Leads
- Customer service
- and more
Business Goals First
If you notice these are business goals first. Not what colors or layout style you prefer. Pretty much every business large or small needs a balance of all the above results. The website, the Internet, these are vehicles, tools, leverage for achieving the business goals.
Make sure your internal and external support staff stays focused on the business focus when working digital marketing. There are a lot of “shiny objects” being pushed and peddled online and by salespeople that can get you distracted from the business focus. Your Internet Marketing Consultant will help you with affordable and fresh tactics for a better digital presence and marketing results.
Action, please…
If you like the hamster video, please comment below. I’m doing a test to see how a cute hamster video can attract comments or likes to this blog post. If you’ve read this far, it would be great to know it. We’ve opened the blog for comments. Please say something below.
PS. Consultants, do you think Google will ever get around to a “Hamster Update”? Seems Penguins and Pandas get all the attention these days. Please comment.
P.S.S The video really only cost $5.
" addthis:title="Any Hamster can Create a Website" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Any_Hamster_can_Create_a_Website/" class="addthis_button_email">|
Reach out to a good Internet Marketing Consultant for help getting back on track. He or she knows businesses don’t really want a website, per se. It’s what a website can help you achieve that holds promise. A good digital marketing plan and knowledgeable implementation and ongoing measurement and improvement can help turn your website and online marketing into a feast of business success.
What are your priorities? Website goals might include the following:
- Visibility
- Credibility
- Leads
- Customer service
- and more
Business Goals First
If you notice these are business goals first. Not what colors or layout style you prefer. Pretty much every business large or small needs a balance of all the above results. The website, the Internet, these are vehicles, tools, leverage for achieving the business goals.
Make sure your internal and external support staff stays focused on the business focus when working digital marketing. There are a lot of “shiny objects” being pushed and peddled online and by salespeople that can get you distracted from the business focus. Your Internet Marketing Consultant will help you with affordable and fresh tactics for a better digital presence and marketing results.
Action, please…
If you like the hamster video, please comment below. I’m doing a test to see how a cute hamster video can attract comments or likes to this blog post. If you’ve read this far, it would be great to know it. We’ve opened the blog for comments. Please say something below.
PS. Consultants, do you think Google will ever get around to a “Hamster Update”? Seems Penguins and Pandas get all the attention these days. Please comment.
P.S.S The video really only cost $5.
" addthis:title="'Any Hamster can Create a Website'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Any_Hamster_can_Create_a_Website/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
If
you're a small business owner or a Director of Marketing for a small to
medium sized company and you're wondering why your website isn't
delivering the leads or traffic that your competitors seem to be getting
- it may be because of their optimized mobile websites
Mobile is the New Normal
Why go mobile you might ask? There are a number of reasons. Primarily, numerous studies have shown that mobile smartphone use continues to rise. For example, users currently spend more time on Facebook's mobile site
than it's desktop site. Secondly, increased user engagement and sales
are coupled with this increased mobile usage. Clearly, the data supports
mobile websites as a business success factor.
But I can access my regular website on my mobile phone - why do I need a separate site? Probably
the simplest answer is size. There is more screen real estate on a
normal computer than a mobile phone. Potential clients won't be spending
a lot of time reading or browsing your site on their phones. They may
however, want to call or locate your office or submit their email so you
can schedule an appointment with them. The functionality of mobile
websites should be designed with a focus on common mobile activities - a
click to call button, a mobile locator, and basic company information
are particularly useful.
Mobile is Revenue
Think
of your ideal customer. Think of that customer in the airport on her
iPhone visiting your website. What will your site portray to this
prospective customer? Will your site be easy to navigate and provide her
with quick, useful information about your company? More importantly,
will it capture her lead information and allow her to easily call one of
your company's regional offices? Or, will she just be visiting a copy
of your desktop website on her iPhone and be forced to needlessly scroll
while searching for company contact information? Does your classic
desktop website even have the ability to capture mobile leads? Ultimately, does your mobile website represent your brand in the best possible way?And, would your mobile website help or hinder a potential sale?
Mobile Websites - Best Practices
As
mentioned earlier - size is an important issue for mobile websites.
Here are some other useful tips to consider when building your mobile
website:
Eliminate unnecessary scrolling or navigation through multiple layers of content
Assure that landing pages are designed to accepted mobile standards to facilitate the capturing of quality leads
Don't make a mobile reader have to zoom in or zoom out to read your website
Design mobile-only calls to action - your regular website calls to action will likely be to large for your mobile website
Build your mobile site on a mobile content management system for easy maintenance and updating
Getting Started With Mobile
Good mobile websites start with an understanding your mobile user. Log into Google Analytics and
review your mobile statistics. This data will provide an initial
understanding of what works and what doesn't work for your mobile users.
You can then begin to map out your initial mobile website strategy as
part of your overall web marketing strategy.
Want to learn more about this or see a real example in action? Contact us for a mobile website demo as it would relate directly to your business situation.
Why go mobile you might ask? There are a number of reasons. Primarily, numerous studies have shown that mobile smartphone use continues to rise. For example, users currently spend more time on Facebook's mobile site
than it's desktop site. Secondly, increased user engagement and sales
are coupled with this increased mobile usage. Clearly, the data supports
mobile websites as a business success factor.
But I can access my regular website on my mobile phone - why do I need a separate site? Probably
the simplest answer is size. There is more screen real estate on a
normal computer than a mobile phone. Potential clients won't be spending
a lot of time reading or browsing your site on their phones. They may
however, want to call or locate your office or submit their email so you
can schedule an appointment with them. The functionality of mobile
websites should be designed with a focus on common mobile activities - a
click to call button, a mobile locator, and basic company information
are particularly useful.
Mobile is Revenue
Think
of your ideal customer. Think of that customer in the airport on her
iPhone visiting your website. What will your site portray to this
prospective customer? Will your site be easy to navigate and provide her
with quick, useful information about your company? More importantly,
will it capture her lead information and allow her to easily call one of
your company's regional offices? Or, will she just be visiting a copy
of your desktop website on her iPhone and be forced to needlessly scroll
while searching for company contact information? Does your classic
desktop website even have the ability to capture mobile leads? Ultimately, does your mobile website represent your brand in the best possible way?And, would your mobile website help or hinder a potential sale?
Mobile Websites - Best Practices
As
mentioned earlier - size is an important issue for mobile websites.
Here are some other useful tips to consider when building your mobile
website:
Eliminate unnecessary scrolling or navigation through multiple layers of content
Assure that landing pages are designed to accepted mobile standards to facilitate the capturing of quality leads
Don't make a mobile reader have to zoom in or zoom out to read your website
Design mobile-only calls to action - your regular website calls to action will likely be to large for your mobile website
Build your mobile site on a mobile content management system for easy maintenance and updating
Getting Started With Mobile
Good mobile websites start with an understanding your mobile user. Log into Google Analytics and
review your mobile statistics. This data will provide an initial
understanding of what works and what doesn't work for your mobile users.
You can then begin to map out your initial mobile website strategy as
part of your overall web marketing strategy.
Want to learn more about this or see a real example in action? Contact us for a mobile website demo as it would relate directly to your business situation.
" addthis:title="Business Case for Mobile Websites" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Business_Case_for_Mobile_Websites/" class="addthis_button_facebook">
Why go mobile you might ask? There are a number of reasons. Primarily, numerous studies have shown that mobile smartphone use continues to rise. For example, users currently spend more time on Facebook's mobile site
than it's desktop site. Secondly, increased user engagement and sales
are coupled with this increased mobile usage. Clearly, the data supports
mobile websites as a business success factor.
But I can access my regular website on my mobile phone - why do I need a separate site? Probably
the simplest answer is size. There is more screen real estate on a
normal computer than a mobile phone. Potential clients won't be spending
a lot of time reading or browsing your site on their phones. They may
however, want to call or locate your office or submit their email so you
can schedule an appointment with them. The functionality of mobile
websites should be designed with a focus on common mobile activities - a
click to call button, a mobile locator, and basic company information
are particularly useful.
Mobile is Revenue
Think
of your ideal customer. Think of that customer in the airport on her
iPhone visiting your website. What will your site portray to this
prospective customer? Will your site be easy to navigate and provide her
with quick, useful information about your company? More importantly,
will it capture her lead information and allow her to easily call one of
your company's regional offices? Or, will she just be visiting a copy
of your desktop website on her iPhone and be forced to needlessly scroll
while searching for company contact information? Does your classic
desktop website even have the ability to capture mobile leads? Ultimately, does your mobile website represent your brand in the best possible way?And, would your mobile website help or hinder a potential sale?
Mobile Websites - Best Practices
As
mentioned earlier - size is an important issue for mobile websites.
Here are some other useful tips to consider when building your mobile
website:
Eliminate unnecessary scrolling or navigation through multiple layers of content
Assure that landing pages are designed to accepted mobile standards to facilitate the capturing of quality leads
Don't make a mobile reader have to zoom in or zoom out to read your website
Design mobile-only calls to action - your regular website calls to action will likely be to large for your mobile website
Build your mobile site on a mobile content management system for easy maintenance and updating
Getting Started With Mobile
Good mobile websites start with an understanding your mobile user. Log into Google Analytics and
review your mobile statistics. This data will provide an initial
understanding of what works and what doesn't work for your mobile users.
You can then begin to map out your initial mobile website strategy as
part of your overall web marketing strategy.
Want to learn more about this or see a real example in action? Contact us for a mobile website demo as it would relate directly to your business situation.
" addthis:title="Business Case for Mobile Websites" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Business_Case_for_Mobile_Websites/" class="addthis_button_twitter">
Why go mobile you might ask? There are a number of reasons. Primarily, numerous studies have shown that mobile smartphone use continues to rise. For example, users currently spend more time on Facebook's mobile site
than it's desktop site. Secondly, increased user engagement and sales
are coupled with this increased mobile usage. Clearly, the data supports
mobile websites as a business success factor.
But I can access my regular website on my mobile phone - why do I need a separate site? Probably
the simplest answer is size. There is more screen real estate on a
normal computer than a mobile phone. Potential clients won't be spending
a lot of time reading or browsing your site on their phones. They may
however, want to call or locate your office or submit their email so you
can schedule an appointment with them. The functionality of mobile
websites should be designed with a focus on common mobile activities - a
click to call button, a mobile locator, and basic company information
are particularly useful.
Mobile is Revenue
Think
of your ideal customer. Think of that customer in the airport on her
iPhone visiting your website. What will your site portray to this
prospective customer? Will your site be easy to navigate and provide her
with quick, useful information about your company? More importantly,
will it capture her lead information and allow her to easily call one of
your company's regional offices? Or, will she just be visiting a copy
of your desktop website on her iPhone and be forced to needlessly scroll
while searching for company contact information? Does your classic
desktop website even have the ability to capture mobile leads? Ultimately, does your mobile website represent your brand in the best possible way?And, would your mobile website help or hinder a potential sale?
Mobile Websites - Best Practices
As
mentioned earlier - size is an important issue for mobile websites.
Here are some other useful tips to consider when building your mobile
website:
Eliminate unnecessary scrolling or navigation through multiple layers of content
Assure that landing pages are designed to accepted mobile standards to facilitate the capturing of quality leads
Don't make a mobile reader have to zoom in or zoom out to read your website
Design mobile-only calls to action - your regular website calls to action will likely be to large for your mobile website
Build your mobile site on a mobile content management system for easy maintenance and updating
Getting Started With Mobile
Good mobile websites start with an understanding your mobile user. Log into Google Analytics and
review your mobile statistics. This data will provide an initial
understanding of what works and what doesn't work for your mobile users.
You can then begin to map out your initial mobile website strategy as
part of your overall web marketing strategy.
Want to learn more about this or see a real example in action? Contact us for a mobile website demo as it would relate directly to your business situation.
" addthis:title="Business Case for Mobile Websites" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Business_Case_for_Mobile_Websites/" class="addthis_button_email">|
Why go mobile you might ask? There are a number of reasons. Primarily, numerous studies have shown that mobile smartphone use continues to rise. For example, users currently spend more time on Facebook's mobile site
than it's desktop site. Secondly, increased user engagement and sales
are coupled with this increased mobile usage. Clearly, the data supports
mobile websites as a business success factor.
But I can access my regular website on my mobile phone - why do I need a separate site? Probably
the simplest answer is size. There is more screen real estate on a
normal computer than a mobile phone. Potential clients won't be spending
a lot of time reading or browsing your site on their phones. They may
however, want to call or locate your office or submit their email so you
can schedule an appointment with them. The functionality of mobile
websites should be designed with a focus on common mobile activities - a
click to call button, a mobile locator, and basic company information
are particularly useful.
Mobile is Revenue
Think
of your ideal customer. Think of that customer in the airport on her
iPhone visiting your website. What will your site portray to this
prospective customer? Will your site be easy to navigate and provide her
with quick, useful information about your company? More importantly,
will it capture her lead information and allow her to easily call one of
your company's regional offices? Or, will she just be visiting a copy
of your desktop website on her iPhone and be forced to needlessly scroll
while searching for company contact information? Does your classic
desktop website even have the ability to capture mobile leads? Ultimately, does your mobile website represent your brand in the best possible way?And, would your mobile website help or hinder a potential sale?
Mobile Websites - Best Practices
As
mentioned earlier - size is an important issue for mobile websites.
Here are some other useful tips to consider when building your mobile
website:
Eliminate unnecessary scrolling or navigation through multiple layers of content
Assure that landing pages are designed to accepted mobile standards to facilitate the capturing of quality leads
Don't make a mobile reader have to zoom in or zoom out to read your website
Design mobile-only calls to action - your regular website calls to action will likely be to large for your mobile website
Build your mobile site on a mobile content management system for easy maintenance and updating
Getting Started With Mobile
Good mobile websites start with an understanding your mobile user. Log into Google Analytics and
review your mobile statistics. This data will provide an initial
understanding of what works and what doesn't work for your mobile users.
You can then begin to map out your initial mobile website strategy as
part of your overall web marketing strategy.
Want to learn more about this or see a real example in action? Contact us for a mobile website demo as it would relate directly to your business situation.
" addthis:title="'Business Case for Mobile Websites'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Business_Case_for_Mobile_Websites/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
Desiring interaction with affluent men is not just for single women on dating sites! Marketers are recognizing that men like to shop online. Although women still influence the majority of buying decisions, men are enjoying the freedom to shop anywhere, anytime on their computer and mobile devices. This sure beats shopping with your wife/girlfriend and having to hold a purse at the mall while you wait and wait and wait!
I personally can vouch for the trend of men shopping online by even observing my two kids. My 15 year old son shops on line 90% to my 17 year old daughter's 10% (or less). (This does not include iTune purchases.) This may indicate future equality across the sexes for marketers' attention.
Men shop online with mobile devices
Marketing Charts published data from a iProspect study that indicated an overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
What Marketers Should Do to Reach Affluent Men
This trend trickles down beyond luxury brands and products so all marketers should take note. Your first priority is to have a highly functional MOBILE website. Viewing your company website on a mobile device can be very frustrating for users and limits conversion and engagement opportunity. From there the focus is on content and visibility as with all your marketing channels.
If you are curious or new help reaching the affluent market or mobilizing your online presence, contact a digital marketing agency for a consultation. We are here to help and can assess and prioritize a strategy based on your business goals and budget.
Marketing Charts published data from a iProspect study that indicated an overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
What Marketers Should Do to Reach Affluent Men
This trend trickles down beyond luxury brands and products so all marketers should take note. Your first priority is to have a highly functional MOBILE website. Viewing your company website on a mobile device can be very frustrating for users and limits conversion and engagement opportunity. From there the focus is on content and visibility as with all your marketing channels.
If you are curious or new help reaching the affluent market or mobilizing your online presence, contact a digital marketing agency for a consultation. We are here to help and can assess and prioritize a strategy based on your business goals and budget.
" addthis:title="Marketing to Affluent Men Online" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Martketing_to_Affluent_Men_Online/" class="addthis_button_facebook">
Men shop online with mobile devices
Marketing Charts published data from a iProspect study that indicated an overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
What Marketers Should Do to Reach Affluent Men
This trend trickles down beyond luxury brands and products so all marketers should take note. Your first priority is to have a highly functional MOBILE website. Viewing your company website on a mobile device can be very frustrating for users and limits conversion and engagement opportunity. From there the focus is on content and visibility as with all your marketing channels.
If you are curious or new help reaching the affluent market or mobilizing your online presence, contact a digital marketing agency for a consultation. We are here to help and can assess and prioritize a strategy based on your business goals and budget.
" addthis:title="Marketing to Affluent Men Online" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Martketing_to_Affluent_Men_Online/" class="addthis_button_twitter">
Men shop online with mobile devices
Marketing Charts published data from a iProspect study that indicated an overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
What Marketers Should Do to Reach Affluent Men
This trend trickles down beyond luxury brands and products so all marketers should take note. Your first priority is to have a highly functional MOBILE website. Viewing your company website on a mobile device can be very frustrating for users and limits conversion and engagement opportunity. From there the focus is on content and visibility as with all your marketing channels.
If you are curious or new help reaching the affluent market or mobilizing your online presence, contact a digital marketing agency for a consultation. We are here to help and can assess and prioritize a strategy based on your business goals and budget.
" addthis:title="Marketing to Affluent Men Online" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Martketing_to_Affluent_Men_Online/" class="addthis_button_email">|
Men shop online with mobile devices
Marketing Charts published data from a iProspect study that indicated an overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
What Marketers Should Do to Reach Affluent Men
This trend trickles down beyond luxury brands and products so all marketers should take note. Your first priority is to have a highly functional MOBILE website. Viewing your company website on a mobile device can be very frustrating for users and limits conversion and engagement opportunity. From there the focus is on content and visibility as with all your marketing channels.
If you are curious or new help reaching the affluent market or mobilizing your online presence, contact a digital marketing agency for a consultation. We are here to help and can assess and prioritize a strategy based on your business goals and budget.
" addthis:title="'Marketing to Affluent Men Online'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Martketing_to_Affluent_Men_Online/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
Email marketing is getting harder. By nature, human behavior looks first to sort out the junk whether it’s email or printed mail. We quickly delete or toss “junk mail” without opening it whether it be digital or printed.
Next we segregate the important from the somewhat interesting. For email, the interesting may get left in the inbox unopened with good intention on returning to read as other more urgent matters go on top and distract us from good intention. That “somewhat interesting” subject email gets lost in the clutter never to be read.
Email Subjects that Convert
In a short instance, your email subject line has to do a big job. It must get attention and convert attention to interest and action by standing out from all the clutter flying through the reader’s inbox.
How can your email be irresistible so it gets read and further action is taken?
The best techniques for email subject lines were revealed by Marketing Experiments webinar today. The marketing experiments they share with us digital marketing consultants and Internet experts is so valuable. Here are a few points summarized:
1. Is the email subject line clear?
It must take zero effort to understand and comprehend the point. . A couple examples of good lines were:
Does our landing page pass the test?
Learn 3 tips that made 10,000 landing pages more successful
2. Is the email subject precise?
Instead of arbitrary meaning like “better way” or “leading method”, try one that guarantees a more factual content than opinion like using “scientific” as in this example :
A scientific way to improve your email conversion.
3. Is it concise?
Simply, don’t use more words than are necessary to make the point.
4. Is it relevant, urgent and important?
Get relevant to target’s problem or desire and add a time-sensitive element so they don’t wait to click through to your message. Keep the focus on these on the landing page too as you move them down toward action.
5. Does the subject communicate exclusivity?
Does your subject line have an “only-factor”? This can be done by using numbers or even a respected brand name or a trusted event/source to elevate exclusivity.
7 Steps to make your offer irresistible
WebMD.com top 10 super foods for heart health
CEO seminar on leadership – bonus ends at 4pm.
6. Is the subject credible?
Is the promise your subject makes believable or is it too gimmicky or salesy? The tone should be appropriate. Make sure the value to the reader is specific.
Take the test and determine your body age.
Email subject line wisdom
The most basic take-aways in this lesson is:
Your competition in email marketing is other email subject lines.
Avoid words without meaning.
Keep testing and measuring!
Incremental improvements at each point in your marketing machine are sure to add up to digital marketing success. Sometimes it may take an outside eye to help you see these simple opportunities. Reach out to us or another expert who can help you optimize your digital marketing efforts.
" addthis:title="What I Learned About Improving Email Subject Lines" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/What_I_Learned_About_Improving_Email_Subject_Lines/" class="addthis_button_facebook">scientific way to improve your email conversion.
" addthis:title="What I Learned About Improving Email Subject Lines" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/What_I_Learned_About_Improving_Email_Subject_Lines/" class="addthis_button_twitter">scientific way to improve your email conversion.
" addthis:title="What I Learned About Improving Email Subject Lines" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/What_I_Learned_About_Improving_Email_Subject_Lines/" class="addthis_button_email">|scientific way to improve your email conversion.
Whether its online copywriting or offline, don’t “sell” on your pages. Rather tell a story to get significantly better results. This method is referenced from Marketing Experiments. The case study showed 200%+ conversion improvement using this sequencing process…just by changing the copy.
Tell a story. People respond to stories.
Each part of the conversion process is tied to the ideal story progression. It’s a process of transitions from set up to confrontation & rising action to climax then resolution. The following will help to outline the structure for your own writing.
1. THE HEADLINE - setup
The “story” might start with your paid ad, for example, that sets up the promise leading them on the next step to your landing page.
Start with the “why” they may be on your page, what is driving them to look and confirm that in the title and text.
Action/goal:
a. Attention grabbing headline that will resonate with the target audience
b. Get them to click through or read on to the next paragraph
2. THE SUPPORTING PARAGRAPH/S - confrontation, rising action intensifies
On your landing page, continue emphasizing the pain/problem you can solve with your very specific value as unique solution. Several transitions can occur on the landing page. Keep clarity to the viewer’s level of understanding.
First paragraph (do NOT skip this):
a. Where am I
b. What can I do here
c. Why should I do it
Body paragraph/s: (Intensify with these elements now)
Proof (data)
Benefits (before features)
Features (only AFTER benefits)
Incentives (offer)
Urgency (today, save $200)
All of these can appeal to the external and internal motivators
Example: Boss wants you to gain/solve xyz (external) vs. advance your career by gaining experience leveraging the Internet for lead generation (internal)
3. CALL TO ACTION - resolution, climax
The Call to Action is the request for physical action or interaction by the reader. It can encourage a phone call, a form completion, view a video, add-to-cart and so on.
The Call-to-Action (CTA) must:
Be VISIBLE
Apply VALUE
Encourage IMMEDIACY
COME IN THE RIGHT TIME IN THOUGHT SEQUENCE
Call to action is presented such as “Add to cart”, “complete the form”. But use text in the action buttons that reassure that their action will deliver on the value promise. Do not put “submit” or “click here”; instead use words to further the promise. (Ex: “to receive info…”, “Learn the xyz”, “Get the product to improve your life”, etc….)
Getting started
This is easy and it’s not easy. As with most things, the hardest part is getting started. With practice and ongoing experimentation with your web copy writing, the data (analytics) will prove the results of structuring your content for clarity and connection to what the viewer wants. In doing so, in the right sequence, you will get what you want.
We are uniquely able to help you evaluate and take action on the breadth of factors influencing conversion: Web design, website development, Internet marketing, driving traffic, conversion tactics, applying business intelligence through data.
We are here to help you achieve great things online. As for copywriting services:
1. We can write for you or help guide you (or your designated writers) to ensure you have the greatest opportunity for conversion success with your text & graphics.
2. We can technically SEO (search engine optimization) your copy so it will gain better visibility on Google and other search engines.
3. We can strategize a plan for content topics and delivery channels for strong “inbound” marketing.
Contact us today and together we’ll evaluate your most important website pages.
The “story” might start with your paid ad, for example, that sets up the promise leading them on the next step to your landing page.
Start with the “why” they may be on your page, what is driving them to look and confirm that in the title and text.
Action/goal:
a. Attention grabbing headline that will resonate with the target audience
b. Get them to click through or read on to the next paragraph
2. THE SUPPORTING PARAGRAPH/S - confrontation, rising action intensifies
On your landing page, continue emphasizing the pain/problem you can solve with your very specific value as unique solution. Several transitions can occur on the landing page. Keep clarity to the viewer’s level of understanding.
First paragraph (do NOT skip this):
a. Where am I
b. What can I do here
c. Why should I do it
Body paragraph/s: (Intensify with these elements now)
Proof (data)
Benefits (before features)
Features (only AFTER benefits)
Incentives (offer)
Urgency (today, save $200)
All of these can appeal to the external and internal motivators
Example: Boss wants you to gain/solve xyz (external) vs. advance your career by gaining experience leveraging the Internet for lead generation (internal)
3. CALL TO ACTION - resolution, climax
The Call to Action is the request for physical action or interaction by the reader. It can encourage a phone call, a form completion, view a video, add-to-cart and so on.
The Call-to-Action (CTA) must:
Be VISIBLE
Apply VALUE
Encourage IMMEDIACY
COME IN THE RIGHT TIME IN THOUGHT SEQUENCE
Call to action is presented such as “Add to cart”, “complete the form”. But use text in the action buttons that reassure that their action will deliver on the value promise. Do not put “submit” or “click here”; instead use words to further the promise. (Ex: “to receive info…”, “Learn the xyz”, “Get the product to improve your life”, etc….)
Getting started
This is easy and it’s not easy. As with most things, the hardest part is getting started. With practice and ongoing experimentation with your web copy writing, the data (analytics) will prove the results of structuring your content for clarity and connection to what the viewer wants. In doing so, in the right sequence, you will get what you want.
We are uniquely able to help you evaluate and take action on the breadth of factors influencing conversion: Web design, website development, Internet marketing, driving traffic, conversion tactics, applying business intelligence through data.
We are here to help you achieve great things online. As for copywriting services:
1. We can write for you or help guide you (or your designated writers) to ensure you have the greatest opportunity for conversion success with your text & graphics.
2. We can technically SEO (search engine optimization) your copy so it will gain better visibility on Google and other search engines.
3. We can strategize a plan for content topics and delivery channels for strong “inbound” marketing.
Contact us today and together we’ll evaluate your most important website pages.
" addthis:title="Thought Sequence for Website Copywriting: Use a story-based framework " addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Thought_Sequence_for_Website_Copywriting_Use_a_story-based_framework /" class="addthis_button_facebook">
1. THE HEADLINE - setup
The “story” might start with your paid ad, for example, that sets up the promise leading them on the next step to your landing page.
Start with the “why” they may be on your page, what is driving them to look and confirm that in the title and text.
Action/goal:
a. Attention grabbing headline that will resonate with the target audience
b. Get them to click through or read on to the next paragraph
2. THE SUPPORTING PARAGRAPH/S - confrontation, rising action intensifies
On your landing page, continue emphasizing the pain/problem you can solve with your very specific value as unique solution. Several transitions can occur on the landing page. Keep clarity to the viewer’s level of understanding.
First paragraph (do NOT skip this):
a. Where am I
b. What can I do here
c. Why should I do it
Body paragraph/s: (Intensify with these elements now)
Proof (data)
Benefits (before features)
Features (only AFTER benefits)
Incentives (offer)
Urgency (today, save $200)
All of these can appeal to the external and internal motivators
Example: Boss wants you to gain/solve xyz (external) vs. advance your career by gaining experience leveraging the Internet for lead generation (internal)
3. CALL TO ACTION - resolution, climax
The Call to Action is the request for physical action or interaction by the reader. It can encourage a phone call, a form completion, view a video, add-to-cart and so on.
The Call-to-Action (CTA) must:
Be VISIBLE
Apply VALUE
Encourage IMMEDIACY
COME IN THE RIGHT TIME IN THOUGHT SEQUENCE
Call to action is presented such as “Add to cart”, “complete the form”. But use text in the action buttons that reassure that their action will deliver on the value promise. Do not put “submit” or “click here”; instead use words to further the promise. (Ex: “to receive info…”, “Learn the xyz”, “Get the product to improve your life”, etc….)
Getting started
This is easy and it’s not easy. As with most things, the hardest part is getting started. With practice and ongoing experimentation with your web copy writing, the data (analytics) will prove the results of structuring your content for clarity and connection to what the viewer wants. In doing so, in the right sequence, you will get what you want.
We are uniquely able to help you evaluate and take action on the breadth of factors influencing conversion: Web design, website development, Internet marketing, driving traffic, conversion tactics, applying business intelligence through data.
We are here to help you achieve great things online. As for copywriting services:
1. We can write for you or help guide you (or your designated writers) to ensure you have the greatest opportunity for conversion success with your text & graphics.
2. We can technically SEO (search engine optimization) your copy so it will gain better visibility on Google and other search engines.
3. We can strategize a plan for content topics and delivery channels for strong “inbound” marketing.
Contact us today and together we’ll evaluate your most important website pages.
" addthis:title="Thought Sequence for Website Copywriting: Use a story-based framework " addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Thought_Sequence_for_Website_Copywriting_Use_a_story-based_framework /" class="addthis_button_twitter">
1. THE HEADLINE - setup
The “story” might start with your paid ad, for example, that sets up the promise leading them on the next step to your landing page.
Start with the “why” they may be on your page, what is driving them to look and confirm that in the title and text.
Action/goal:
a. Attention grabbing headline that will resonate with the target audience
b. Get them to click through or read on to the next paragraph
2. THE SUPPORTING PARAGRAPH/S - confrontation, rising action intensifies
On your landing page, continue emphasizing the pain/problem you can solve with your very specific value as unique solution. Several transitions can occur on the landing page. Keep clarity to the viewer’s level of understanding.
First paragraph (do NOT skip this):
a. Where am I
b. What can I do here
c. Why should I do it
Body paragraph/s: (Intensify with these elements now)
Proof (data)
Benefits (before features)
Features (only AFTER benefits)
Incentives (offer)
Urgency (today, save $200)
All of these can appeal to the external and internal motivators
Example: Boss wants you to gain/solve xyz (external) vs. advance your career by gaining experience leveraging the Internet for lead generation (internal)
3. CALL TO ACTION - resolution, climax
The Call to Action is the request for physical action or interaction by the reader. It can encourage a phone call, a form completion, view a video, add-to-cart and so on.
The Call-to-Action (CTA) must:
Be VISIBLE
Apply VALUE
Encourage IMMEDIACY
COME IN THE RIGHT TIME IN THOUGHT SEQUENCE
Call to action is presented such as “Add to cart”, “complete the form”. But use text in the action buttons that reassure that their action will deliver on the value promise. Do not put “submit” or “click here”; instead use words to further the promise. (Ex: “to receive info…”, “Learn the xyz”, “Get the product to improve your life”, etc….)
Getting started
This is easy and it’s not easy. As with most things, the hardest part is getting started. With practice and ongoing experimentation with your web copy writing, the data (analytics) will prove the results of structuring your content for clarity and connection to what the viewer wants. In doing so, in the right sequence, you will get what you want.
We are uniquely able to help you evaluate and take action on the breadth of factors influencing conversion: Web design, website development, Internet marketing, driving traffic, conversion tactics, applying business intelligence through data.
We are here to help you achieve great things online. As for copywriting services:
1. We can write for you or help guide you (or your designated writers) to ensure you have the greatest opportunity for conversion success with your text & graphics.
2. We can technically SEO (search engine optimization) your copy so it will gain better visibility on Google and other search engines.
3. We can strategize a plan for content topics and delivery channels for strong “inbound” marketing.
Contact us today and together we’ll evaluate your most important website pages.
" addthis:title="Thought Sequence for Website Copywriting: Use a story-based framework " addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Thought_Sequence_for_Website_Copywriting_Use_a_story-based_framework /" class="addthis_button_email">|
1. THE HEADLINE - setup
The “story” might start with your paid ad, for example, that sets up the promise leading them on the next step to your landing page.
Start with the “why” they may be on your page, what is driving them to look and confirm that in the title and text.
Action/goal:
a. Attention grabbing headline that will resonate with the target audience
b. Get them to click through or read on to the next paragraph
2. THE SUPPORTING PARAGRAPH/S - confrontation, rising action intensifies
On your landing page, continue emphasizing the pain/problem you can solve with your very specific value as unique solution. Several transitions can occur on the landing page. Keep clarity to the viewer’s level of understanding.
First paragraph (do NOT skip this):
a. Where am I
b. What can I do here
c. Why should I do it
Body paragraph/s: (Intensify with these elements now)
Proof (data)
Benefits (before features)
Features (only AFTER benefits)
Incentives (offer)
Urgency (today, save $200)
All of these can appeal to the external and internal motivators
Example: Boss wants you to gain/solve xyz (external) vs. advance your career by gaining experience leveraging the Internet for lead generation (internal)
3. CALL TO ACTION - resolution, climax
The Call to Action is the request for physical action or interaction by the reader. It can encourage a phone call, a form completion, view a video, add-to-cart and so on.
The Call-to-Action (CTA) must:
Be VISIBLE
Apply VALUE
Encourage IMMEDIACY
COME IN THE RIGHT TIME IN THOUGHT SEQUENCE
Call to action is presented such as “Add to cart”, “complete the form”. But use text in the action buttons that reassure that their action will deliver on the value promise. Do not put “submit” or “click here”; instead use words to further the promise. (Ex: “to receive info…”, “Learn the xyz”, “Get the product to improve your life”, etc….)
Getting started
This is easy and it’s not easy. As with most things, the hardest part is getting started. With practice and ongoing experimentation with your web copy writing, the data (analytics) will prove the results of structuring your content for clarity and connection to what the viewer wants. In doing so, in the right sequence, you will get what you want.
We are uniquely able to help you evaluate and take action on the breadth of factors influencing conversion: Web design, website development, Internet marketing, driving traffic, conversion tactics, applying business intelligence through data.
We are here to help you achieve great things online. As for copywriting services:
1. We can write for you or help guide you (or your designated writers) to ensure you have the greatest opportunity for conversion success with your text & graphics.
2. We can technically SEO (search engine optimization) your copy so it will gain better visibility on Google and other search engines.
3. We can strategize a plan for content topics and delivery channels for strong “inbound” marketing.
Contact us today and together we’ll evaluate your most important website pages.
" addthis:title="'Thought Sequence for Website Copywriting: Use a story-based framework '" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Thought_Sequence_for_Website_Copywriting_Use_a_story-based_framework /" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
In order to improve the performance of your PPC campaigns, WSI Local Ad Works now has the ability to dynamically route a potential customer from your PPC ad to the most appropriate page on your website based on the actual search phrase (keywords) used by the searcher. We do this by employing some of the same algorithms used by the search engines to determine the most relevant page for a specific search term.
By way of example, if someone is searching for an 'orthodontist in dallas’, clicking on your ad would take the searcher to the page on your site describing the dentist's orthodontic services. If, on the other hand, someone is searching for a 'teeth whitening center in dallas’, we would take the searcher to the page describing the dentist's cosmetic dentistry services.
If you choose to do this, we will route customers to different pages on your website based on the keyword term. In many cases, this may be the landing page you specify when we set up your campaign. The options remains to direct all searchers to the landing page you have specified, regardless of search term.
2. Keyword Highlighting:
This feature will highlight all occurrences of words used in the search query that appear on the page. This makes it easier for the searcher to quickly see the relevance of your page to the search term they used. For example, if the visitor searched for "SCUBA lessons Dallas" and clicked on your site, all instances of "SCUBA", "LESSONS", and "DALLAS" will be highlighted on your site.
You have 2 options as to how much highlighting you would like displayed on your site.
1) Entry Page Only - This option means that the search terms will only be highlighted on the first page the visitor hits, and all subsequent pages will not be highlighted.
2) All - will keep highlighting on for all pages that are part of your site.
A wireframe is the foundational starting point of where to start thinking about how a web page is going to convert the customer from a visit into a prospect to generate revenue. It is often surprising to hear how little emphasis is put on creating a visual wireframe of a web page before thinking about the creative design.
The Concept
Would you build a house without having blue prints? I certainly hope not. The same applies when thinking about how you are going to build a web page. A wireframe is essentially your blue print for designing a page and formulating the ‘flow’ of your customers on the page.
The Goal
The goal of any web page is to convert visitors into customers. The first step in the process is to think about the customers goal of the page.
The clearest way to achieve your page’s objective is to clearly define 3 answers for your customer.
1.) Where am I?
2.) What can I do here?
3.) Why should I do it?
Next start thinking about what the customer’s primary objective is. Is it to have the customer call a phone number? Purchase a product? Sign up for a demo? If you haven’t defined what your customer needs to do what makes you think they know what to do?
The Strategy
The strategy of wire framing the layout of the site comes directly from the goals you have defined above. For instance if you know the primary goal is to have your customer signup for a free demonstration then every call to action on the page needs to lead the customer to this conclusion. If designing a landing page for one specific product avoid having more than 1 call to action if possible.
Rule of thumb is you have about 7 seconds to capture the attention of a visitor. If they have too many options and too many things to think about they will bounce off the page. Keeping one clear goal in mind for the visitor to accomplish will result in much higher conversion rates.
The How
One of the best free wire framing tools I have found online is www.Cacoo.com which offers free membership for creating professional looking wireframes and allows easy sharing options.
Once a clear strategy has been defined and a wireframe of the layout has been created it can easily be passed on to the creative team to make look elegant and beautiful.
Would you build a house without having blue prints? I certainly hope not. The same applies when thinking about how you are going to build a web page. A wireframe is essentially your blue print for designing a page and formulating the ‘flow’ of your customers on the page.
The Goal
The goal of any web page is to convert visitors into customers. The first step in the process is to think about the customers goal of the page.
The clearest way to achieve your page’s objective is to clearly define 3 answers for your customer.
1.) Where am I?
2.) What can I do here?
3.) Why should I do it?
Next start thinking about what the customer’s primary objective is. Is it to have the customer call a phone number? Purchase a product? Sign up for a demo? If you haven’t defined what your customer needs to do what makes you think they know what to do?
The Strategy
The strategy of wire framing the layout of the site comes directly from the goals you have defined above. For instance if you know the primary goal is to have your customer signup for a free demonstration then every call to action on the page needs to lead the customer to this conclusion. If designing a landing page for one specific product avoid having more than 1 call to action if possible.
Rule of thumb is you have about 7 seconds to capture the attention of a visitor. If they have too many options and too many things to think about they will bounce off the page. Keeping one clear goal in mind for the visitor to accomplish will result in much higher conversion rates.
The How
One of the best free wire framing tools I have found online is www.Cacoo.com which offers free membership for creating professional looking wireframes and allows easy sharing options.
Once a clear strategy has been defined and a wireframe of the layout has been created it can easily be passed on to the creative team to make look elegant and beautiful.
" addthis:title="Strategy and Wire Framing Your Designs for Maximum Conversion" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Strategy_and_Wire_Framing_Your_Designs_for_Maximum_Conversion/" class="addthis_button_facebook">
Would you build a house without having blue prints? I certainly hope not. The same applies when thinking about how you are going to build a web page. A wireframe is essentially your blue print for designing a page and formulating the ‘flow’ of your customers on the page.
The Goal
The goal of any web page is to convert visitors into customers. The first step in the process is to think about the customers goal of the page.
The clearest way to achieve your page’s objective is to clearly define 3 answers for your customer.
1.) Where am I?
2.) What can I do here?
3.) Why should I do it?
Next start thinking about what the customer’s primary objective is. Is it to have the customer call a phone number? Purchase a product? Sign up for a demo? If you haven’t defined what your customer needs to do what makes you think they know what to do?
The Strategy
The strategy of wire framing the layout of the site comes directly from the goals you have defined above. For instance if you know the primary goal is to have your customer signup for a free demonstration then every call to action on the page needs to lead the customer to this conclusion. If designing a landing page for one specific product avoid having more than 1 call to action if possible.
Rule of thumb is you have about 7 seconds to capture the attention of a visitor. If they have too many options and too many things to think about they will bounce off the page. Keeping one clear goal in mind for the visitor to accomplish will result in much higher conversion rates.
The How
One of the best free wire framing tools I have found online is www.Cacoo.com which offers free membership for creating professional looking wireframes and allows easy sharing options.
Once a clear strategy has been defined and a wireframe of the layout has been created it can easily be passed on to the creative team to make look elegant and beautiful.
" addthis:title="Strategy and Wire Framing Your Designs for Maximum Conversion" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Strategy_and_Wire_Framing_Your_Designs_for_Maximum_Conversion/" class="addthis_button_twitter">
Would you build a house without having blue prints? I certainly hope not. The same applies when thinking about how you are going to build a web page. A wireframe is essentially your blue print for designing a page and formulating the ‘flow’ of your customers on the page.
The Goal
The goal of any web page is to convert visitors into customers. The first step in the process is to think about the customers goal of the page.
The clearest way to achieve your page’s objective is to clearly define 3 answers for your customer.
1.) Where am I?
2.) What can I do here?
3.) Why should I do it?
Next start thinking about what the customer’s primary objective is. Is it to have the customer call a phone number? Purchase a product? Sign up for a demo? If you haven’t defined what your customer needs to do what makes you think they know what to do?
The Strategy
The strategy of wire framing the layout of the site comes directly from the goals you have defined above. For instance if you know the primary goal is to have your customer signup for a free demonstration then every call to action on the page needs to lead the customer to this conclusion. If designing a landing page for one specific product avoid having more than 1 call to action if possible.
Rule of thumb is you have about 7 seconds to capture the attention of a visitor. If they have too many options and too many things to think about they will bounce off the page. Keeping one clear goal in mind for the visitor to accomplish will result in much higher conversion rates.
The How
One of the best free wire framing tools I have found online is www.Cacoo.com which offers free membership for creating professional looking wireframes and allows easy sharing options.
Once a clear strategy has been defined and a wireframe of the layout has been created it can easily be passed on to the creative team to make look elegant and beautiful.
" addthis:title="Strategy and Wire Framing Your Designs for Maximum Conversion" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Strategy_and_Wire_Framing_Your_Designs_for_Maximum_Conversion/" class="addthis_button_email">|
Would you build a house without having blue prints? I certainly hope not. The same applies when thinking about how you are going to build a web page. A wireframe is essentially your blue print for designing a page and formulating the ‘flow’ of your customers on the page.
The Goal
The goal of any web page is to convert visitors into customers. The first step in the process is to think about the customers goal of the page.
The clearest way to achieve your page’s objective is to clearly define 3 answers for your customer.
1.) Where am I?
2.) What can I do here?
3.) Why should I do it?
Next start thinking about what the customer’s primary objective is. Is it to have the customer call a phone number? Purchase a product? Sign up for a demo? If you haven’t defined what your customer needs to do what makes you think they know what to do?
The Strategy
The strategy of wire framing the layout of the site comes directly from the goals you have defined above. For instance if you know the primary goal is to have your customer signup for a free demonstration then every call to action on the page needs to lead the customer to this conclusion. If designing a landing page for one specific product avoid having more than 1 call to action if possible.
Rule of thumb is you have about 7 seconds to capture the attention of a visitor. If they have too many options and too many things to think about they will bounce off the page. Keeping one clear goal in mind for the visitor to accomplish will result in much higher conversion rates.
The How
One of the best free wire framing tools I have found online is www.Cacoo.com which offers free membership for creating professional looking wireframes and allows easy sharing options.
Once a clear strategy has been defined and a wireframe of the layout has been created it can easily be passed on to the creative team to make look elegant and beautiful.
" addthis:title="'Strategy and Wire Framing Your Designs for Maximum Conversion'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Strategy_and_Wire_Framing_Your_Designs_for_Maximum_Conversion/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.
July 2011 Enhancements
Modules within Modules
WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.
Device Specific Templates
We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.
SEO Friendly URLs for Web Apps
One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!
July 2011 release
The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.
Hey Mike. Just checked out your blog via my mobile device. It displays great. Go eFusion!
web design Oshawa commented on 08-Nov-2011 04:17 PM
Hey Mike, WSI EFusion sounds awesome, and so needed by small business owners everywhere. What great options you’re now offering them ...along with their exclusive site name address! I’d definitely call this a win-win situation. Best wishes, Trish
WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.
July 2011 Enhancements
Modules within Modules
WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.
Device Specific Templates
We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.
SEO Friendly URLs for Web Apps
One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!
July 2011 release
The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.
We'll keep you posted!
" addthis:title="WSI EFusion July Enhancements" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/WSI_EFusion_July_Enhancements/" class="addthis_button_facebook">
WSI EFusion, I suggest you take a look at a quick demo here.
WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.
July 2011 Enhancements
Modules within Modules
WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.
Device Specific Templates
We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.
SEO Friendly URLs for Web Apps
One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!
July 2011 release
The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.
We'll keep you posted!
" addthis:title="WSI EFusion July Enhancements" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/WSI_EFusion_July_Enhancements/" class="addthis_button_twitter">
WSI EFusion, I suggest you take a look at a quick demo here.
WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.
July 2011 Enhancements
Modules within Modules
WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.
Device Specific Templates
We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.
SEO Friendly URLs for Web Apps
One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!
July 2011 release
The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.
We'll keep you posted!
" addthis:title="WSI EFusion July Enhancements" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/WSI_EFusion_July_Enhancements/" class="addthis_button_email">|WSI EFusion, I suggest you take a look at a quick demo here.
WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.
July 2011 Enhancements
Modules within Modules
WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.
Device Specific Templates
We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.
SEO Friendly URLs for Web Apps
One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!
July 2011 release
The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.
We'll keep you posted!
" addthis:title="'WSI EFusion July Enhancements'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/WSI_EFusion_July_Enhancements/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
Consumer behavior is changing and social media enables companies to keep right up-to-date with their clients' requirements as well as allow satisfied clients to spread the word about their products and services. Social media advertising can be a great asset in the business world for lead generation, brand recognition and real time market research, but it is important that your campaigns are run in an effective manner. Knowing and understanding how these techniques augment communication and provide new ways to build trust in your products and services by enhancing your online reputation is critical to your social media success. In our upcoming webinar "Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" will cover the following topics:
How social media is enhancing the process of relationship selling
Why it is important to embrace social techniques to enhance your sales process
Six steps that should be employed to create an effective online sales process that will convert browsers into buyers
These six steps should be employed to create an effective online sales process that will convert browsers into buyers. Registration details are below:
Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 1:00 PM - 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/453756160
comparateur mutuelles commented on 07-Oct-2011 05:24 AM
A Good Job. Thanks for this article
Social media advertising can be a great asset in the business world for lead generation, brand recognition and real time market research, but it is important that your campaigns are run in an effective manner. Knowing and understanding how these techniques augment communication and provide new ways to build trust in your products and services by enhancing your online reputation is critical to your social media success. In our upcoming webinar "Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" will cover the following topics:
How social media is enhancing the process of relationship selling
Why it is important to embrace social techniques to enhance your sales process
Six steps that should be employed to create an effective online sales process that will convert browsers into buyers
These six steps should be employed to create an effective online sales process that will convert browsers into buyers. Registration details are below:
Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 1:00 PM - 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/453756160
" addthis:title="Upcoming Webinar July 7th, 2011" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Upcoming_Webinar_July_7th,_2011/" class="addthis_button_facebook">
Social media advertising can be a great asset in the business world for lead generation, brand recognition and real time market research, but it is important that your campaigns are run in an effective manner. Knowing and understanding how these techniques augment communication and provide new ways to build trust in your products and services by enhancing your online reputation is critical to your social media success. In our upcoming webinar "Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" will cover the following topics:
How social media is enhancing the process of relationship selling
Why it is important to embrace social techniques to enhance your sales process
Six steps that should be employed to create an effective online sales process that will convert browsers into buyers
These six steps should be employed to create an effective online sales process that will convert browsers into buyers. Registration details are below:
Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 1:00 PM - 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/453756160
" addthis:title="Upcoming Webinar July 7th, 2011" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Upcoming_Webinar_July_7th,_2011/" class="addthis_button_twitter">
Social media advertising can be a great asset in the business world for lead generation, brand recognition and real time market research, but it is important that your campaigns are run in an effective manner. Knowing and understanding how these techniques augment communication and provide new ways to build trust in your products and services by enhancing your online reputation is critical to your social media success. In our upcoming webinar "Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" will cover the following topics:
How social media is enhancing the process of relationship selling
Why it is important to embrace social techniques to enhance your sales process
Six steps that should be employed to create an effective online sales process that will convert browsers into buyers
These six steps should be employed to create an effective online sales process that will convert browsers into buyers. Registration details are below:
Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 1:00 PM - 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/453756160
" addthis:title="Upcoming Webinar July 7th, 2011" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Upcoming_Webinar_July_7th,_2011/" class="addthis_button_email">|Social media advertising can be a great asset in the business world for lead generation, brand recognition and real time market research, but it is important that your campaigns are run in an effective manner. Knowing and understanding how these techniques augment communication and provide new ways to build trust in your products and services by enhancing your online reputation is critical to your social media success. In our upcoming webinar "Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel" will cover the following topics:
How social media is enhancing the process of relationship selling
Why it is important to embrace social techniques to enhance your sales process
Six steps that should be employed to create an effective online sales process that will convert browsers into buyers
These six steps should be employed to create an effective online sales process that will convert browsers into buyers. Registration details are below:
Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 1:00 PM - 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/453756160
" addthis:title="'Upcoming Webinar July 7th, 2011'" addthis:url="http://www.wsiwebsmart.com/_blog/Blog/post/Upcoming_Webinar_July_7th,_2011/" class="addthis_button_expanded" href="http://www.addthis.com/bookmark.php">MORE
Comments